Pretty Fly for an AI

AI is everywhere.

It’s writing emails, blog posts, sales sequences, and bad LinkedIn hot takes faster than you can say "thought leader."

And honestly? It's not all bad, actually I'd argue a lot of it is pretty decent. If like me you're a HubSpot user then HubSpot’s built-in AI tools can be great — if you use them the right way.

But here's the catch: writing faster isn't the same as working smarter. And while HubSpot AI can make you sound good, it won't stop you from creating broken workflows, misfiring forms, or sending emails that land squarely in the spam folder.

Let's break it down.

Where HubSpot AI Actually Helps (and It Does Help)

• Drafting sales emails that don't sound like hostage notes

• Brainstorming blog outlines, social captions, and subject lines

• Beating "blank page syndrome" before it derails your day

• Giving marketing teams a running start instead of a full meltdown

HubSpot AI is like a really eager intern: decent at cranking out ideas, questionable at details, and needs supervision before anything gets published.

Where HubSpot AI Struggles (and Where It Can’t Help You)

• Spotting broken triggers in your workflows

• Catching spam trigger words that tank your deliverability

• Noticing when your forms aren't syncing lead data correctly

• Warning you about circular logic that's about to create 500 duplicate deals

• Suggesting better asset naming so your CRM doesn’t look like an abandoned filing cabinet

AI can suggest "Book a Call" CTAs. It won't tell you that your "New Lead Nurture" workflow contains the wrong nurture email.

This is where HubPerfect's AI can help you...

Speed Is Great — But Quality Still Wins

Here's the thing: faster isn't better if you're just sending broken stuff faster.

You can have the best AI-written email in the world, but if the form it's tied to is broken, your lead goes nowhere. And if your workflow logic looks like a spaghetti monster, it doesn't matter how catchy your subject line is.

That's where HubPerfect steps in.

While HubSpot AI helps you write, HubPerfect helps you work.

• It audits your emails, forms, and workflows

• It flags hidden issues HubSpot AI can't see

• It gives you fixable, human-readable advice

• It improves your engagement, conversion rates, and CRM hygiene before you embarrass yourself at the next pipeline review

The Bottom Line

You don't need to pick sides. Use HubSpot AI to draft faster. Use HubPerfect to make sure what you’re sending isn't quietly setting your revenue on fire.

Move fast. Fix things. Win more.